20 Aralık 2010 Pazartesi

Social Networking Sites

Social Networks

Do the names MySpace, Facebook, Orkut, etc. ring a bell? They probably do because they are some of the most popular sites on the internet today. These sites are all called 'social networking' sites because they help people meet and discuss things online. Each of these social networking sites has its own strengths: MySpace is especially popular among teenagers, Facebook is popular with college age people, Orkut is especially loved in Brazil, and CyWorld is the site to visit in South Korea. The common thread between all of these social networks is that they provide a place for people to interact, rather than a place to go to read or listen to 'content'.

Web 2.0

Social networks are considered to be web 2.0. What does this mean? To understand this, it's important to understand what the original web did (often called web 1.0). Back in the nineties, the internet - or web - was a place to go to read articles, listen to music, get information, etc. Most people didn't contribute to the sites. They just 'browsed' the sites and took advantage of the information or resources provided. Of course, some people did create their own sites. However, creating a site was difficult. You needed to know basic HTML coding (the original language the internet uses to 'code' pages). It certainly wasn't something most people wanted to do as it could take hours to get a basic page just right. Things began to get easier when blogs (from web log) were introduced. With blogs, many more people began writing 'posts', as well as commenting on other people's blogs.

MySpace Surprises Everybody

In 2003 a site named MySpace took the internet by storm. It was trying to mimic the most popular features of Friendster, the first social networking site. It quickly became popular among young users and the rest was history. Soon everyone was trying to develop a social networking site. The sites didn't provide 'content' to people, they helped people create, communicate and share what they loved including music, images and videos. They key to the success of these sites is that they provide a platform on which users create the content. This is very different from the beginning of the internet which focused on providing 'content' for people to enjoy.

Key to Success

Relying on users to create content is the key to the success of web 2.0 companies. Besides the social networking sites discussed here, other huge success stories include: Wikipedia, Digg.com and the latest success - Twitter. All of these companies rely on the desire of users to communicate with each other, thereby creating the 'content' that others want to consume.


achieved from: http://esl.about.com/od/readingintermediate/a/r_social.htm

5 yorum:

  1. Bu yorum yazar tarafından silindi.

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  2. Social Networks provide people to communicate each other across the world and thanks to this feature people can practice their target language.

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  3. Social networking is improving day by day. Especially Facebook get thounsands of new members everyday. People socialize by using this kind of sites. They find their old friends, relatives and new friends. Most of the people prefer using these kind of sites instead of meeting and spending time together.

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  5. Social Networking is a controversial issue these days on which people debate. There are some advantages and disadvantages of this. It is beneficial in terms of sharing information and connecting people to each other in an interactive environment even though they are from all over the world. On the other hand, this incredible accessibility may be abused by some malicious people. Therefore, it should be used carefully and goal-orientedly.

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